Ep 6 | Money by Afterpay & the focus on Gen Z and Millennials w/ Lee Hatton
Update: 2021-07-27
Description
In Episode 6, Jimmy is joined by Lee Hatton - Executive Vice President at Afterpay. The episode unpacks everything of Afterpay's new product coming in 2021 - Money by Afterpay - a savings, PFM (and way more) tool:
- How Money is Afterpay's 'second album' in terms of product evolution
- Afterpay's "focused focus" on Gen Z and Millennial females
- Differences in Gen Z and Millennial consumer tastes and preferences
- Focus on community and research in understanding to tailor the Money experience
- The Fintech Wheel of Fortune lands on "Personal Finance Management"
Money by Afterpay will be available (around) October, currently in a private beta.
Be sure to follow, rate and subscribe for next week. You can also contribute over at our Basiq LinkedIn page or Basiq website.
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